Sitting at a restaurant table in Munich in the summer of 1932, Hitler
designed the prototype for what would become the immensely successful
Beetle design for
Volkswagen (literally, the "car of the people").
In an era where only the most economic elite possessed cars, Hitler
believed that all people should be able to own a car and additionally
thought that a smart design could allow for reliability, enjoyment, and
vacation travel. The name given to the car in 1938 was
Kraft durch
Freude (KdF-Wagen, literally "strength through joy car").
Hitler gave his design to the head of Daimler-Benz, Jakob Werlin, and
stressed its importance. "Take it with you and speak with people who
understand more about it than I do. But don't forget it. I want to
hear from you soon, about the technical details."
Source: hitler.org
