Wednesday, December 1, 2010

SIXTY YEARS AGO: VOLKSWAGEN DEALERS RECEIVE THE FIRST BEETLES


WOLFSBURG, Germany - Today is a historic anniversary for Volkswagen as the company remembers the first Beetle deliveries: exactly 60 years ago the car dealers Gottfried Schultz in Essen and Raffay & Co. in Hamburg took delivery of nine Volkswagen saloons.

The Beetle's great market success began on a tiny scale: eight Volkswagen saloons were sent to the dealer Gottfried Schultz in Essen on 17 and 23 July 1946; one saloon was delivered to Hamburg-Altona where Raffay & Co. had their dealership on 22 July 1946. In the aftermath of the war with the economy dogged by shortages the beginning was more than difficult.

Between 1945 and 1949 the Volkswagen Company was in the trusteeship of the British military government who gave the badly damaged factory its first production order in August 1945 for 20 000 saloons. After completion of the first run of 55 vehicles in December 1945, the Volkswagen factory initially delivered vehicles exclusively to the allied authorities. The British "Highway and Highway Transport Branch’ appointed the company Gottfried Schultz in Essen as "Main Distributor for the "North Rhine Province" on 11 June 1946; Raffay & Co. received the same function for the Hanseatic City of Hamburg.

In October 1946 the British military government approved the setting up of a dealer organisation in their zone of occupation. This initially comprised 10 main distributors and 28 dealerships. As demand grew rapidly following the currency reform, the organisation was expanded and by 1 January 1949 in the western zones of Germany customers were being served by 16 general agents, 31 wholesalers, 103 dealerships and 812 authorised workshops. Sales in Germany were running at 38 666 Volkswagen saloons.

Today the 2 500 Volkswagen dealerships and service workshops constitute a dense network forming the most important point of contact between the customer and the manufacturer. In 2005 more than 644 000 Volkswagen passenger cars and commercial vehicles were delivered in Germany. Gottfried-Schultz Group and Raffay are still among the largest Volkswagen dealerships in Germany today.

Source: Volkswagen Media

VOLKSWAGEN ESTABLISHED 70 YEARS AGO

Revving up from the Beetle era to the Golf age


WOLFSBURG, Germany - From very modest beginnings “Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH”, established in Berlin on May 28, 1937 with a share capital of 480,000 Reichsmark, has become one of the world’s largest automakers with headquarters in present-day Wolfsburg.


With the company founded by "Deutsche Arbeitsfront", the National Socialists instrumentalized the vision of a "Volkswagen" (people’s car) which had fascinated automobile engineers and the public since the turn of the century. Ferdinand Porsche was commissioned by the German automobile industry association to design such a car in 1934 and together with his team of Karl Rabe, Franz Xaver Reimspie├č and Ferry Porsche developed a standard production vehicle in 1938 with an inimitable silhouette which was to write automobile history a million times over.

Ferdinand Porsche and Bodo Lafferentz, a representative of "Deutsche Arbeitsfront", belonged to the management of the company renamed Volkswagenwerk GmbH in 1938. The foundation stone for the factory in present-day Wolfsburg was laid on Ascension Day 1938. However, the car christened "Kraft durch Freude-Wagen" remained just as much a propaganda ploy as the exemplary working and living conditions in the two main plants located in what was then called "Stadt des KdF-Wagens" and in Brunswick. When the Second World War began out, the Volkswagenwerk was converted into an armaments factory and the workforce chiefly comprised foreign forced laborers coerced into Hitler’s war.

The British military government turned the Volkswagenwerk seized by the Allies into a civilian automobile production plant, commissioning the first 20,000 Volkswagen saloons in August 1945. Standard production began in December 1945 with the assembly of the first 55 vehicles.


The British also brought with them to the factory on the Mittellandkanal a close-knit customer service and dealer organization, the quality policy typical of Volkswagen, the focus on exports which was so crucial to economic success, and worker representation. The 1948 currency reform and the normalization of foreign trade relations conclusively put the appealing Beetle on the road to growth.

The British transferred Volkswagen to the trusteeship of the Federal German government and the administration of the State of Lower Saxony in October 1949, and the company with its Beetle and Transporter models became a symbol of the German "Wirtschaftswunder" (economic miracle). In the 1950s, new factories were opened in Hanover and Kassel, and later in Emden and Salzgitter. The company also went from strength to strength abroad: exports began in 1947, Volkswagen established its first foreign sales company in Canada in 1952, the production company "Volkswagen do Brasil Ltda." followed in 1953. Wolfsburg celebrated the production of the one millionth post-war Volkswagen in 1955.

Renamed, converted into a joint stock company and partially privatized in 1960, Volkswagen evolved into a German automotive group, taking over Auto Union GmbH in 1965, which was combined with NSU Motorenwerke Aktiengesellschaft in 1969 to form the present-day Audi AG. Between 1973 and 1975, Volkswagen mastered the transition from air-cooled rear engines to modern vehicle concepts featuring water-cooled engines and front-wheel drive. Passat, Golf and Polo are the names given to the three models which today still represent the heart of Volkswagen.

In the mid-1970s, Volkswagen redefined its identity, adapting its organization and its products to changed global economic conditions in the wake of the first oil price crisis in 1973 and becoming an innovative volume automaker catering for the growing demand for safety, and offering low-consumption engines. As in the Beetle era, Volkswagen today still acts the world over as Germany’s friendly mobility ambassador, contributing to the democratization of safety, comfort and environmental compatibility.

Born and bred in Lower Saxony, early internationalization, for example by entering the Chinese market in 1982, proved a key to success. Against this backdrop, Volkswagen was also able to adapt effectively to globalization by bundling its financial services in Volkswagen Financial Services AG. Production of over 107 million Volkswagen is an achievement that speaks for itself. Volkswagen Aktiengesellschaft also serves as the parent brand for other automotive brands such as Seat, Škoda, Bentley, Bugatti and Lamborghini, all offering attractive models to suit every taste as part of the Volkswagen Group.

The fact that Volkswagen was not only able to repeat the success of the Beetle with the Golf, but even surpass this achievement, ranks among the miracles of Wolfsburg which also include the new start under the British and the rebirth in the mid-1970's.

Source: Volkswagen Media