Styled at VW's California design studio, which was also responsible for the New Beetle, the concept has a similar styling to the classic flat-fronted Kombi, better known as the VW camper.
Artist's Impression of the New Bus |
Designed to rival premium MPVs such as the Chrysler Grand Voyager, the Bully will be larger than most European MPVs and have entirely different body panels to the next Transporter-based Caravelle passenger van.
VW has made passenger versions of its Transporter commercials since the first Kombi in 1950 to today's Caravelle. The forthcoming T5 has been designed to meet more rigorous commercial needs than in the past: it is larger with more upright body sides and eschews the Bully's retro looks for a thoroughly modern exterior.
Encouraged by the runaway success of New Beetle sales in the US, VW intends to market its new vehicle as a premium-priced "designer label" people carrier. We want a vehicle for US customers of the New Beetle and Passat to move up to when they start having families', says VW's worldwide head of commercial vehicle sales, Stefano Chmielewski.
Although the Retro Bully will be billed as a concept, VW is scheduled to complete marketing studies on the vehicle well before the end of this year, with a view to getting the vehicle into the marketplace tow years after the T5's launch next autumn.
Chmielewski says the strategy calls for 60,000 a year to be built at VW's factory in Mexico, which builds the New Beetle, with all models initially earmarked for the US.
The vehicle's 3.2-litre V6 will be built at VW's Salzigitter engine factory in Germany and has been developed from the current Golf V6 unit. It was first seen under the bonnet of VW's New Beetle RSi concept at the Geneva Motor show in March, but sources say there are significant cooling problems that need to be overcome before it can be made to work properly in the flat-fronted Retro Bully.
The vehicle, larger than the T5, will feature a modular interior package with six, seven or eight seats, and a full length slatted glass sunroof, similar to that fitted to the Mercedes A-class.
Like the New Beetle, the Retro Bully seems certain to appeal to Europe, but it is mainly destined for the US.
"If such a model existed in the product plans, we'd certainly want it here," says VW UK's head of commercial vehicle marketing David Williams.
of course, VW did comply,
The New VW Microbus
The all new Microbus |
While press coverage gives the design a warm welcome, discussion amongst VW enthusiasts is mixed between a warm welcome and disappointment that the new design isn't closer to the original. In particular many dearly wanted to see the round headlights seen on the new Beetle, and simulated on the Lupo and new Polo. No decision has been made concerning putting the Microbus into series production.
VW has designed a bus that is a contemporary North American design that still contains hints of its ancestor. The very short body overhangs are reminiscent of the first VW bus. However, the Microbus is over 4.7 meters long, and both higher and wider than the original, in fact it is approximately equivalent in size to the 4th generation Transporter, so the concept may be built on the Eurovan platform.
How many would want to see the new design |
The concept features what VW call a "Biosphere two colour paint scheme - a darker Elm green in the lower half and the lighter Elm green pearl in the upper area ; a two tone idea borrows from the original.
Inside lights fitted into the roof light up the futuristic interior. The floor is made of a semi-transparent material with a geometric over a layer of aluminium. For the driver the bus has an analogue tachometer and digital additional information as well as the gear stick integrated into the instrument panel. The five speed tiptronic automatic can be shifted either fully automatically or manually. The Microbus has three rows of seats which are covered in leather in Cotton with Elm Olive trim. The middle centre seats can be turned through 180 degrees and the third row has been designed as a bench with two individual contoured seats. A rail system makes a multi-variable layout of the two rear rows possible.
There was never going to be a rear mounted flat floor in the new design, it has a front-mounted 3.2 litre V6 engine with 231 bhp. Bus generation and thus look to the future.
Swish Interior |
All in all, VW has surprised many by keeping its Concept bus so secret up until now, and disappointed many who don't like its divergence from the popular New Beetle aesthetic. But, remember ; this is a concept; I have no doubt it will make it into production, but like the Concept 1 to final New Beetle, expect a few changes along the way.